In theory, candy stores and apple orchards should be the least controversial places on earth. Candy is fun! And apple picking is a favorite post-brunch pastime for boring white couples.
Nevertheless, a Jordan-area candy shack and Granny Smith wonderland has found itself at the center of good ol’ internet outcry. Minnesota’s Largest Candy Store, a popular roadside attraction jointly run on Jim’s Apple Farm, decided to have a little fun with its sign board. Looking to push some caramel apples with a relevant cultural reference, the mammoth sweets shop turned to Black Lives Matter for inspiration.
“Join the movement. #caramelapplesmatter,” went the polarizing slogan, viewable by anyone cruising that stretch of Highway 169.
The joke flat lined with a lot of people. Others that thought it was kinda funny. An online debate ensued with expected vitriol, occasionally respectful, articulate comments, and some possibly anti-horse rhetoric?
This is the sign outside Minnesota's Largest Candy Store right now?! Don't. Just stop it.
Wait, what did you say about that horse's mama?
Well, that's oddly calm and direct for the Internet, Betty.
Name calling and boycott threats? That's more like it, Jimbo!
Candy boss Robert Wagner was unable to be reached for comment. But WCCO reports that the sign was removed in less than two days.
Take heed, Twitter comedians and brand managers. It turns out approaching weighty, racially charged topics with levity (especially in the interest of moving sugary treats) is bound to stir the pot.