In February chubby, shirtless dancing sensation Jiggly Boy triumphantly returned to Target Center after more than a decade of retirement, captivating the nation and amusing Kevin Garnett in his first game back with the Timberwolves.
"I'm in the comedy business so I don't know many people who can name very many sequels that are actually funny," says Brave New Workshop owner John Sweeney, the man behind Jiggly Boy. "I thought if I could do it with my boys it might be fun. Or it might be the worst night of our lives."
The bit worked, and his character went worldwide when seemingly every media outlet in the country ran video of his viral brand of shameless, shirtless dancing.
"The reason that worked is because Kevin decided to smile," says Sweeney. "Once he smiled then the audience was all smiling and this word, smile, smile, smile was in my head over the next few days as this thing just got stupid popular."
Now Sweeney is trying to capitalize on Jiggly Boy's internet stardom by offering a full line of branded merchandise through a new website launched this week. All of the money raised will go to the Smile Network, a Minneapolis-based charity that gives children born with cleft lips and palates free reconstructive surgery.
Looking for a surprise gift for that special lady in your life? Maybe she'd like a t-shirt emblazoned with a replica of Jiggly Boy's trademark hairy belly.
There's also coffee mugs, pint glasses, tote bags, money clips, pillows, watches, trucker hats and laptop skins for sale.
Because we all could use a little extra jiggle in our lives.
At the jigglyboy.com, there's a meme generator to play around with and a direct link to donate to the Smile Network, just in case products plastered with a picture of a shirtless fat dude isn't really your thing.
Jiggly Boy has more than 5 million views on YouTube, and Sweeney says he's shooting to raise a dollar for every view.
"If we could turn something as silly as Jiggly Boy into more people having the ability to smile, then I'll take my shirt off as many times as people need me to," he says.
Send news tips to Ben Johnson.