Jason DeRusha cover story spawns hilarious memes [UPDATE]

Jason DeRusha is never one to shy away from criticism. Our cover story for this week was no exception. Minutes after it went live, he seized onto an unflattering description of his paunch and turned it into a hashtag -- #bulbouswaist.

SEE ALSO: Waking up with Jason DeRusha

That led to a series of funny DeRusha-related memes, the best of which we've included here:

-- Tom Elko (@tomelko) November 5, 2013

DeRusha credits his "friend" Steve Chamraz for designing these:

No, DeRusha did not model those t-shirts. But he did shoot this video:

If we missed anything, let us know.

DeRusha, a one-man marketing department, will be modeling the magenta bathrobe he wore on our cover at tonight's Iron Fork competition. Come say hello and get your photo taken. He's hard to miss -- unless this guy happens to show up:

-- Follow Jesse Marx on Twitter @marxjesse or send tips to [email protected]