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"Instagramable Views" Used as Selling Point for Dinkytown's The Bridges Apartments

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The marketing team leasing units in a new 11-story Dinkytown apartment building says it has views so good, you won't want to just enjoy them with your eyeballs -- you'll want to snap a pic and post it to social media.

Advertisements for The Bridges cite "Instagramable Views" as one thing the building has going for it.

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Here's a sign plastered on the outside of the building, which opened just in time for the fall semester:


Friend of the City Pages Chris Steller reports that the views are, in fact, Instagramable:
-- Chris Steller (@chris_steller) October 8, 2014 And here's a little more context about the building's location: John Wodele, vice president of marketing for the The Bridges' owner, Doran Companies, says the "Instagramable Views" slogan was actually the brainchild of a Minnesota Daily ad rep.

"I was speaking with an ad rep from the Daily... We would buy advertising from the Daily, and so she was taking a tour of the building while it was under construction, and in conversation, she said, 'Man, those are Instagramable views,'" Wodele tells us. "And I went, 'Say that again?'" I said, 'Thank you very much," and I knew instantly that we were going to use this."

The slogan has been "very popular and recognizable," Wodele says, adding that about 95 percent of units in the building have been leased.

"As it rose, it was clear that it was becoming kinda a landmark building, because it was highly visible from 35W and from Downtown, and the [St. Anthony Main] riverside and Northeast area," he continues. "The skyline [view] is spectacular, and of course you can see the 35W bridge, which is spectacular when it's lit up. It has been a very strong selling point for the building."

Though most of The Bridges' tenants are students, you don't have to be one to live there. Units in the building range from studios to four-bedrooms and in price from roughly $500 (for a bedroom in four-bedroom) to upwards of $1,500 per month.

As you'd expect, the more Instagramable the view, the more expensive the rent -- prices are higher on the upper floors.

"We're just really, really proud of it, and happy that the people that are living there are excited about it," Wodele says.

But, as is often the case with these things, one person's Instagramable view is another's obstruction: Perhaps that's the price of progress.

Send your story tips to the author, Aaron Rupar. Follow him on Twitter @atrupar.