But the physical object wasn't the only reason we all craved the "it" toy each Christmas: No one did advertising in the '80s as well as toy companies.
Here are some classic examples of the form, starring toys invented in Minnesota and foisted on an entire nation's youth. [jump]
5) GoBots, circa 1985
Rumor has it the writers embedded with a group of 8-year-olds for several weeks in order to come up with this authentic play-time banter.
4) Pound Puppies, circa 1986
Tonka pulled a shrewd bit of marketing by making kids believe they had to "rescue" Pound Puppies from the toy store--their boxes were actually supposed to look like little kennels.
3) Care Bears, 1983
"Divorce is Not Your Fault" Bear might have been slightly more helpful, but Friend Bear and Good Luck Bear still got plenty of kids through a rough patch.
2) Nerf, 1993
Nerf had come a long way from its beginnings as a mere ball-and-net game by the time tweeny-hearthrob Devon Sawa was hocking their arsenal in the early '90s.
1) Twister, 1992
Twister may have come out in the '60s, but it gets a fresh commercial every decade or so. This time, the classic game gets an electric early '90s treatment.