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'Cougar Confidence Nights' yield higher test scores, weird headlines

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Is the PiPress resorting to enticingly worded, vaguely sexual headlines to bolster their web traffic? We had to wonder after coming across this headline:

"At monthly 'Cougar Confidence' nights, parents learn how to help sixth-graders improve their skills."

The term "cougar" has been ubiquitous in the national lexicon for, what, five-ten years? How could a reader in 2010 read that headline and not assume it to be about hot-to-trot middle-aged women coaching parents on how to hone their kids' pick-up skills? (Or something like that).

The story is actually an innocuous little write-up about Cottage Grove Middle School's innovative parent-student workshops, which are held monthly and aimed at improving students' math and reading skills. Read the full, totally disappointing story here.