MORE

Bring Me The News Twitter Fail: Joke about Eden Prairie woman's tragic death doesn't go over well

Bring Me The News Twitter Fail: Joke about Eden Prairie woman's tragic death doesn't go over well


Last night, the Twitter account of Minnesota news aggregator Bring Me the News made an ill-conceived joke about the tragic death of an Eden Prairie woman.

"Another reason to avoid EP!" Bring Me The News quipped in response to a story about an as-yet unidentified woman who was killed when a tree fell on her.

Here is a screen shot of the offending tweet, as well as some of the universally negative reaction to the flippant tone:

Bring Me The News Twitter Fail: Joke about Eden Prairie woman's tragic death doesn't go over well

Bring Me The News Twitter Fail: Joke about Eden Prairie woman's tragic death doesn't go over well

Bring Me The News Twitter Fail: Joke about Eden Prairie woman's tragic death doesn't go over well


Remind you of anything?

Rick Kupchella's "Shining" moment ...
Rick Kupchella's "Shining" moment ...


UPDATE 2: Rick Kupchella has penned a personal apology for the incident, and disclosed that the staffer responsible has lost her job over the mistake:

Last night, a BringMeTheNews staffer mistakenly sent an offending tweet on the BringMeTheNews Twitter account that she had intended to send on her own personal Twitter account. The tweet, which was immediately deleted, was highly insensitive in making light of a woman's tragic death in Eden Prairie.

The staffer has submitted a letter of resignation that we have accepted. The 25 employees at BringMeTheNews, including the staff member at issue, know this is not what we represent.

We deeply apologize to our readers and the woman's family. We understand the responsibility we have to always act with the highest standards of decency and care. We will use this incident to reaffirm that to ourselves and the community we serve, and act in a manner that is consistent with our obligation to them.

- Rick Kupchella

One curious thing about this Mea Culpa: Kupchella claims the tweet was "immediately deleted." As anyone who followed the controversy last night knows, this is simply not true. The tweet lingered for hours, long after dozens of people had pointed out that it was in poor taste. The way the account ignored the outcry was a big part of the problem.

Sponsor Content