When Target opened at 9 p.m. on Thanksgiving Day last year, the decision sparked outrage, and 376,998 signatures on a change.org petition urging the retailer to reconsider for employees' sake.
This year, Best Buy is going one further. Stores will open at 6 p.m Thanksgiving Day, right around the time a lot of families sit down for turkey.
"Last year, millions of people made it clear that they wanted to shop on Thanksgiving evening," the company said in today's announcement.
More than 1,000 stores in 47 states will get the early opening time, and stay open through the night until 10 p.m. on Black Friday. That's more than 24 hours for the gadget-hungry to stock up.
State laws in Maine, Massachusetts and Rhode Island prohibit the same Turkey Day bonanza. There, customers will have to content themselves with running in the doors at 12:01 a.m. on Black Friday.