Dave Lefkow took a lined Wiffle ball shot square in the grill courtesy of his three-year-old son. Immortalized on video, the action fetched a $5,000 prize from America’s Funniest Home Videos.
Flush with cash, Lefkow soon found himself having cocktails with buddy Justin Esch. The men joked about how the money would be put to good use as seed capital for their wacky business idea of making bacon-inspired products and selling them around the world.
Maybe not so funny. Bacon Salt came first. Via their website, the men moved 6,000 jars to customers in 15 countries. Edibles like popcorn, croutons, and Baconnaise followed. When “everything should taste like bacon” was no longer enough, J&D's Foods, Inc. introduced the fresh-from-the-pan smelling shaving cream and lip balm.
This holiday season is especially blessed. The "bacontrepreneurs" have ventured into undergarment fashion.
Handcrafted in the U.S.A., the gold standard of meat-scented luxury undergarments — available in his and hers sizes and styles — have the smell of bacon embedded into the fabric, which is estimated to keep on giving for up to a year.
Inspired by the scientific fact "that 45 percent of Canadians prefer bacon to sex," the boxer briefs and panties afford those to the north the best of both worlds.
"You won't know where breakfast ends and your lover starts," is the company's promise to consumers.
For less adventuresome customers, bacon scented pillowcases are also available for holiday shipping.
Business must be good. Company officials didn't pick up yesterday despite repeated calls.