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After bragging up Trump's prosperity, MyPillow's Mike Lindell lays off 150 in Shakopee

Mike Lindell has offered superfan praise for Donald Trump. But the president's windfall tax cuts don't seem to be enough for MyPillow.

Mike Lindell has offered superfan praise for Donald Trump. But the president's windfall tax cuts don't seem to be enough for MyPillow. Associated Press

Surely you know Mike Lindell, the owner and pitchman for MyPillow who moonlights as a Donald Trump superfan.

Just last month, in a self-described “excellent tax-day commentary,” he was touting the miracle of the Trump tax cuts, which rained untold riches on big corporations and the wealthy, but not much on anyone else.

“At MyPillow, we were able to give across-the-board raises of 5-10 percent to every employee thanks to President Trump’s 2018 tax cuts,” Lindell claimed in a piece for the Minnesota Sun, a Tennessee site run by Republican mega-donors that poses as a local news outlet.

“Thanks to President Trump’s America First agenda, hope has turned into confidence for business owners and their employees in Minnesota and across the country. Wages are going up, and small business owners like myself are still eager to expand.”

Lindell isn't exactly what most would consider a small businessman. He employs 1,500 people at his Chaska HQ and production facility in Shakopee. With an estimated net worth of $300 million, he has enough extra loot to bankroll an anti-Planned Parenthood movie. Which means he was also among the greater beneficiaries of said cut.

Yet economists have repeatedly warned that the Republican law may amount to little more than a sugar high. When 70 percent of your economy is based on consumer spending, and you give all the money to those who already own everything they need, it's not a long-term score.

Especially when you fatten the federal deficit like a State Fair hog. Decreased tax receipts combined with increased spending bloated the deficit 77 percent in the first four months of this year alone, to be repaid later by parties yet determined. (Read: You.)

But it now seems Lindell's sugar high has come to a halt. Last week, he announced the layoffs of 150 MyPillow production workers in Skakopee.

The official rationale was the need to take production space at the facility to accommodate shipping for a new venture, MyStore.com, an “online store for entrepreneurs and inventors to sell their products.”

Left unsaid was the apparent decline in MyPillow sales, which have made the production of 150 workers unnecessary.

Not all Lindell's woes can be attributed to the larger economy. He's facing boycotts over his advertising support of Fox News bombardiers Laura Ingraham and Tucker Carlson. He's also soured at least some customers with his business practices.

Two years ago, he was forced to lay off 140 people after complaints of false advertising. The Better Business Bureau withdrew the company's accreditation, and changed its rating from an A+ to F.

Two years later, that grade remains a F. So while Lindell may have a generous friend in the White House, it appears his customers still have some say over his continued wealth.