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SXSW: It's like 90 degrees out, why are people wearing jackets?

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It's between suntan and sunstroke in Austin most of the year, and right now it's just slightly cooler, damaging only the freckle-prone. It's weather to wear as little as physically possible in, but the far-flung guests of SXSW's Gruyère fondue didn't get the message.

[jump] What follows is a survey, conducted as cloak-and-dagger as possible, of some brain-damaged people who will remain anonymous, sort of.*

I mean...

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  • There's an understanding that you will probably be documented in some way at SXSW, but since that's usually interpreted as being a part of some unflattering crowd shot and this exercise is particular, we've removed their faces.