SXSW: It's like 90 degrees out, why are people wearing jackets?


It's between suntan and sunstroke in Austin most of the year, and right now it's just slightly cooler, damaging only the freckle-prone. It's weather to wear as little as physically possible in, but the far-flung guests of SXSW's Gruyère fondue didn't get the message.

[jump] What follows is a survey, conducted as cloak-and-dagger as possible, of some brain-damaged people who will remain anonymous, sort of.*

I mean...


  • There's an understanding that you will probably be documented in some way at SXSW, but since that's usually interpreted as being a part of some unflattering crowd shot and this exercise is particular, we've removed their faces.