Surrealistic Chicken

A fast food commercial is supposed to feature a money shot of an oozing, idealized hamburger, accompanied by a chipper voiceover and an earworm of a jingle. So why did agency Crispin, Porter and Bogusky go the surreal route? According to Adweek, Burger King sales have grown by nine percent since the unconventional marketing debut of the TenderCrisp chicken sandwich. Proof once again that the combination of David LaChapelle and fresh meat makes Americans salivate on cue.

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