New Goldy the Gopher promo video features unfortunate appropriation of Midnight Star


Because nothing says "Let's get ready for some college football!" like a vintage 1986 R&B jam, the University of Minnesota decided to pair up footage of Goldy the Gopher running around the TCF Stadium with the music video for Midnight Star's "Midas Touch" to create one of the weirdest promo videos in recent memory.

[jump] Apparently, tomorrow's Gophers home football game vs. Miami of Ohio will be a "Gold Out," meaning they want everyone to wear their gold outfits to the stadium. To get the message across, the video shows Goldy running around touching people and turning their shirts to gold, which I guess makes sense given the lyrics and all, but, um, Goldy? Midnight Star are singing about sex. You're being kinda creepy.

Watch the video here, and Go Team!

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