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Minneapolis/St. Paul: Almost the beer drinking capital of North America

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Scarborough Research, the leading market research firm for identifying shopping and lifestyle blah blah blah, just released the results of a recent survey on the nation's beer drinking habits. One juicy factoid that we'll use to prop up our reckless consumption is that beer drinkers tend to have higher incomes, with an impaired sense of judgment that leads them to lease luxury vehicles and purchase homes in the 500K range. The Twin Cities ranks second only behind Milwaukee (natch) in percentage of consumers 21+ that drank any beer during the last month (53 vs. 54 percent). Time to start training for next year's market research!


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