The 96.3 frequency on Twin Cities FM dials has ended a three-year stint as K-TWIN.
As of January 1, the station has been stunting with a computerized voice touting a new "local radio station" set to debut on Monday, January 5, at 3 p.m. Update: The new station format debuted with the voice saying "Welcome to the new format."
Well, it's called GO 96.3 FM. On the newly launched website, the description reads: "We love music. And where it's going. We are local and independent. We care about our people, our city and our community. We play what we want -- for you and us. We play great, modern music over the air, online and anywhere you want to connect. We're more than music fans, we're baseball fans, too. We play the Minnesota Twins. Every inning, every game. We say proudly, go music, go Twins. We're Go 96.3. Go different."
No word on which, if any, DJs from K-TWIN will be involved with the new station as of yet.
Based upon on the on-air description of the station, "It's about the depth and diversity of our music library." Jack White, Beck, Walk the Moon, and Lizzo were among the names listed off who are expected to be part of a 10,000-song introductory burst of music before commercials enter the mix. And Twins baseball isn't going anywhere. An official press release is here.
The first song was Robert DeLong's "Long Way Down."
The shift in format means that the station has switched from hip-hop (B96), to pop (96.3 NOW), to a mix of Twins baseball and Sheryl Crow, to GO in the span of five years.
Back in early December, the changes were already afoot. According to RadioInsight, several staffers have left the station, including morning co-host Eric Perkins. A bunch of new domain names were registered, most recently Go963MN.com, by the Pohlad family.
The report notes that the final songs played were Passenger's "Let Her Go," Rusted Root's "Send Me On My Way," Los Lobos' "C'mon Let's Go," the Cars' "Let's Go," the Strokes' "Last Nite," High on Stress's "Leaving MPLS," and Semisonic's "Closing Time" for the finale.
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