Have you ever used Tidal, the music-streaming service launched in March by Jay Z? If you're like most people, of course not. But the fledgling, megastar-owned subscription music player may be hit with a purple wave of new users, as Prince released his latest album, HitnRun, exclusively via Tidal on Monday.
"Jay Z and I did a deal in 90 days. He gets it. And there’s no matrix," Prince recently said of his decision to cozy up with Tidal. The service — which claims to pay artists four times more in royalties than competitors like Spotify — offers standard-quality streaming for $9.99 per month, including whatever the hell "expertly curated editorial" entails. The lossless high-fidelity option will run you $19.99 per month. Prince's entire discography, from 1978's For You through today, now lives on Tidal.We'd embed the SoundCloud player for HitnRun single "HARDROCKLOVER," but the Purple One's highly active legal team scrubbed it from the internet, as they did this amazing footage of "Purple Rain" at First Avenue in 1983 (why are we even teasing you?). Speaking of Prince putting fans first, he sort of appeared for one night of last weekend's back-to-back-to-back dance parties at his Paisley Park studio/venue.
HitnRun, Prince's 35th studio album, follows the dual release last year of Art Official Age and PLECTRUMELECTRUM. Here's the tracklist:
Million $ Show (feat. Judith Hill)
Shut This Down
Ain’t About 2 Stop (feat. Rita Ora)
Like A Mack (feat. Curly Fryz)
This Could B Us
Mr. Nelson (feat. Lianna La Havas)
1000 X’s & O’s