Barb Abney is a free agent yet again.
The Twin Cities radio personality tells City Pages she was fired Thursday morning by Go 96.3 FM.
Abney moved to the Twin Cities from Ohio in 2006 for a gig at 89.3 the Current, which had launched a year earlier. She was fired last January due to a "programming decision." The outpouring of love and support directed her way from local music lovers was immediate.
Abney was hired a month later by Go, where she worked as midday host and showcased her passion for local music with "Go Local" artist profiles. Again, news of her firing sparked messages of disbelief and support.
"Here we go again. Not nearly as heartbroken as the last time. But stunned, nonetheless," Abney said Thursday in a Facebook post. "Will be happily accepting brunch and dinner offers, again. And hey! If you wanna help me network or have the world's best job lead, I'm all ears!"
Launched in 2015, the Pohlad-owned station mostly focuses on mainstream alt-pop and broadcasts of Twins games. Sister station Go 95.3 arrived in January with a modern rap/hip-hop format. When asked about Abney's dismissal, Go programming/promotions director Chris Rahn offered the following response:
"The ratings within her daypart were consistently not meeting the expectations of the radio station."
Go 96.3 ranked 21st out of 25 stations listed in the most recent Nielsen Audio survey of Twin Cities radio listenership. But Rahn tells the Star Tribune that parent company Go Media is "100 percent committed to our modern alternative music position."