Hey, MTV is bringing back music videos!
Now, the holier-than-thou dickbeards who’ve been complaining that the channel’s penchant for teen reality TV has bastardized the purity of Music Television’s brand for nigh two decades will have to retire their pitchforks. MTV Classic is bringing the Beavis & Butthead heyday back to the airwaves. Kurt Loder be damned.
The music video has always been an effective tool for bands to publicize their music. Whether the vids are narrative, abstract, or live, singles are made exponentially more compelling by the visual that accompanies them. That’s not to say that non-visual music has no appeal, just that bands competing for ear-space are smart to consider appealing to other senses in order to get noticed.
That creates a whole lot of goddamn work, but we’re proud at Local Frames to have only briefly abdicated our duty to promote these collaborative art pieces. Though some of you might be clamoring for City Pages Classic, Local Frames is still going on with that charm you’ve been missing since 1995.
Dennis -- “Get It Bitch!”
Sex education is weird. Just a room full of eighth graders learning about ejaculation from a 70-year-old windbag with a VCR full of sex-shaming corniness.
Minneapolis “ratpop” trio Dennis (their signifier, not mine) are sick of that shit. Their new video for “Get It Bitch!” encourages animalistic lovemaking through archival snippets that show that fucking is, though inescapably weird, fun and elemental.
Edited together by Sarah Morrison, “Get It Bitch!” shoes tortoises, cows, and even weird-ass humans getting down to business as the titular, sex-positive refrain pulses in a sultry, programmed voice. The song comes from the band’s 2014 debut LP, Don’t Fall in Love, though Dennis note that they’re sweating out their follow-up, Alien Fantasy, which should drop this fall.
Batteryboy -- “Soil Underneath”
On a more somber note, Minneapolis indie-folk orchestra Batteryboy have a new single for their upcoming album Before the Silence Breaks, which comes stumbling into this dark work on August 5. Their lead song is “Soil Underneath,” a forlorn wisp that pairs plucky strings with Cobey Rouse’s barely-there, Lou Reed-esque murmur.
The video for “Soil Underneath” stars British-born local and friend of Local Frames Katy Vernon, who buries suitcases full of memories in the ground. A dour black-and-white video directed by Rouse himself follows the regret-laden Vernon as she reluctantly gives up everything she had for the hope of something new.
Batteryboy launch their something new at their release show on Friday at Icehouse, and North Shore folks can see them on Saturday at the Red Herring in Duluth.
Windowvine -- “The Zero Line”
You know what didn’t rule? High school. Whether you were the brooding goth kid or the peachy debutante, it seems like there was a universally bad time had by all.
St. Paul prog-rock band Windowvine know this, but they also know that any shitty cotillion can be improved with some cake fights and dueling fret-tapping guitar. Oh, and a man in a banana suit with a trophy full of fried chicken. That redeems anything. In the video for “The Zero Line,” a snotty teen named Zoe has a bad time at her birthday party, and she takes it out mainly on the pink-accented house band.
Brought to life by Shane Lattie and Jared Epstein, the video smacks of the big-grin camp of early Coheed & Cambria vids like “A Favor House Atlantic,” showing that high-concept guitar work and goofy high school camp have always made a fine match.
Patch -- “Goodbye Gone”
As part of his ongoing Genrebeast experiment, Gus Watkins has been cycling through different aesthetics, dropping an album on the way. Watkins just finished the third iteration last Saturday, playing as a “deathpop” band by the name of Patch. What exactly is deathpop? Listen to the lead single from Meridians, “Goodbye Gone,” and get a sense.
With raw, bleating vocals and wanton guitar, the genre follows the peaks and valleys of a mental breakdown. With the art of director Joseph David Hyrkas imposing over images of frontman Peter Kenyon tearing away from his youth, the video is as powerful as it is cathartic. It builds toward a really galvanizing third-act movement before collapsing back into reflection. Patch still has two more dates before Genrebeast turns over.
Catch them Friday at Keller Bar in St. Cloud or Saturday at Beaner’s Central Inc. in Duluth.
Spice -- “Papa Hip Hop” (Sam St. John and DJ Adatrak)
What’s great about this edition of Local Frames is that every single artist/band featured goes by a one-word name. Nice. A big improvement from the mandatory three-word names (Fall Out Boy, Taking Back Sunday, My Chemical Romance, etc.) for the early naughties. Anyway, on to Spice.
In his solo single “Papa Hip Hop,” the deep-thinking emcee from Hastings takes to underpasses with vocalist Sam St. John to deliver a message to his unborn child. “Papa Hip Hop” is also an effective love letter to the genre, as it positions hop-hop as the ultimate tool for reaching the youth and spreading positivity.
The video comes courtesy of Local Frames homies Common Culture.
Dream of seeing your video appear in Local Frames? Email writer Jerard Fagerberg at [email protected]