"After an amazing few years, Wits, the radio show, is coming to an end. For the time being, we also have suspended the live shows and podcast so we can step back and think about what a Wits 2.0 might become in the digital world, possibly on stage and who knows where else. Thank you, Witizens, for all you’ve done for us. Here we go, off the radio and on to the future!"
Wits was able to attract big-name talent during its run, with comedians and actors like Zach Galifianakis, Maria Bamford, and David Cross joining musicians like Father John Misty, Neko Case, and Yo La Tengo. The show had failed to turn a profit as of last year, according to the Star Tribune. Host John Moe fired off a string of tweets Monday regarding the demise of his radio show. Here is a small sampling:
I guess I should talk about @Wits. I'm devastated at the loss of our radio show and, frankly, I feel like I've let people down.
We're going to take a breather and then work on Wits 2.0. ***I don't know what that will be.*** But it has to be something.— John Moe (@johnmoe) July 27, 2015
Now I see that I have 100+ @ replies and this weird moisture in my eyes is making it hard to type so I'll just talk to you later.— John Moe (@johnmoe) July 27, 2015
Earlier this year, Twin Cities writer Steve Marsh wrote a fascinating and probing profile of Wits for Mpls.St. Paul Magazine. It posed the question, "Can the program become MPR's next A Prairie Home Companion?" Five months later, we have an answer.
I will say this about a Wits 2.0 - it could be weirder than ever because we wouldn't be trying to appeal to the casual radio dial turner.— John Moe (@johnmoe) July 27, 2015
Last week, MPR laid off nine employees and Garrison Keillor announced he would be retiring from APHC.