If you care about local media--be it delivered by radio, TV, print or internet, you owe it to yourself to listen to today's episode of the Mischke broadcast, which features an extended interview with local media wonk David Brauer.
TD Mischke is the fugitive from broadcast radio, regarding the industry with a wary eye. Brauer is the longtime media observer, author of BrauBlog and @dbrauer, who provides a candid view of the media landscape.
Advance warning: This is a 45 minute deep-dive interview, and is not to be undertaken until you are ready to engage your critical faculties and listen to two masters of the craft swap stories. If you have a sauna, I highly recommend you download it on iTunes.
- Mischke on Joe Soucheray. No punches pulled.
- Brauer sets over/under on Strib/Pi-Press merger at 15 months; Mischke takes "under."
- Brauer ballparks web traffic: Pi-Press unique visitors at 500,000-800,000, MinnPost uniques at 220,000 in June, with 900,000 pageviews; Strib nets 83 million pageviews a month for last 6 months, with 6 million unique users (further evidence it is among the nation's stickiest daily newspaper websites).
- Brauer's Top 2 up-and-coming blogs: www.heavytable.com, www.theuptake.org.