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Fifth Element is an independent hip-hop retail store located on Hennepin Avenue in Uptown Minneapolis. Serving as the official shop and public hub for the Rhymesayers record label, Fifth Element was founded in 1999, providing their fans with all of the music and assorted clothing and other products for all of the groups on the Rhymesayers roster. In addition to acts like Atmosphere, Brother Ali, and Prof, Fifth Element stocks plenty of other music (vinyl and CD's) by local and national hip hop groups, as well as hosting lots of intimate in-store performances, record signings, and meet-and-greets with hip hop groups from across the local and national scene. Fifth Element is also a driving force behind the annual Soundset music festival, and tickets to that show and others around town can be purchased at the store, or through their extensive online shop which also sells all of the music, clothing, and various collectibles that are available at the store as well.