“Throw stuff at the wall and see what sticks” is not a typical business plan, but so far it seems to be working for Seth McCoy. He’s the co-owner of Groundswell, an inviting little coffee shop in the Midway neighborhood that’s recently evolved into a casual cafe serving light lunch, happy hour, family-friendly weekend brunch, chef-driven dinner specials, and particularly outstanding house-made bakery items. “If there is just one word it comes down to it’s handcrafted,” says McCoy. “Everything we do is powered by people, from the wooden tables we made and the tile we laid to our pizza crust and the jewelry we sell next door.” Something good is most certainly brewing here and it seems like the neighborhood agrees. Power to the people.