This year marks the 40th anniversary of the British Arrows Awards for video advertisements (formerly known as “TV commercials”). It also marks the 30th anniversary of the annual award-winner screenings at the Walker Art Center. To celebrate the occasion, this year’s screening opens with a few winning clips from years past, including the wincingly retrograde 1976 award-winner and the 2008 Cadbury’s gorilla spot that helped make “In the Air Tonight” the one Phil Collins song people actually want to hear. Then it’s on to this year’s winners, which are long on sentiment and short on scares. A mini-documentary about a pro rugby player who comes out to his teammates will move you, even if it doesn’t make you order a Guinness. In another eye-misting clip, a town comes together to save a cute kitty’s Christmas after a house fire, because that’s the Sainsbury’s spirit. Among all the feels, there are still plenty of laughs. Jeff Goldblum turns out to be the year’s unexpected VIP, with a series of amusing ads where he intervenes to stop family fights after someone forgets to shop at Currys. What’s Currys? Never mind, just enjoy the show.