Best Makeup Minneapolis 2014 - The Elixery
Minneapolis cosmetic house the Elixery treats makeup like a science, using chemist-created formulas to produce their various lines of lipstick, scrubs, and essential oils. They hand-pour their lipstick, creating beautiful colors with a rich texture you won't find in the makeup aisle at Target. The brand even keeps it local. In the past couple of years they have paired with local Doomtree rapper Dessa to create a signature shade of red, and worked with the Minnesota RollerGirls on a line of blue, green, and bright pink lipsticks that will stay put through the most extreme conditions. Keeping with their scientific roots, the Elixery's vintage lab is housed in a large building that was once home to General Mills Research Laboratories, but heralding a new era of beauty innovation sans animal testing, the Elixery laboratory is cruelty-free and 100 percent vegan. While they don't sell their line on-site, you can find Elixery lipsticks and other beauty products at a number of boutiques around town, including June Resale, Fifth Element, and Ampersand.