Yes, this Uptown start-up has consistency troubles, but there's some fatal flaw at every Thai restaurant in town, and Chiang Mai is the only one that combines evocative bamboo décor in a charming, sepia-toned room with excellent fish specials (like a grilled salmon crisply glazed with lime dressing), solid noodle dishes (especially the potent fire noodles with Thai basil), unforgettable appetizers (like the nam prig crudité platters), festive cocktails, and an excellent beer selection. So don't hate them for failing occasionally, but love them for their effort and potential.