Signs posted throughout the store remind the serious musician that he is pledged the "lowest possible price" and the "highest customer service." Since 1951 Torp's has gone to great lengths to uphold these promises. On our first, unsuspecting visit, the helpful salesman backs this up with an example. "See this receiver?" He points to a cardboard box on the counter. "It's broken. I just gave the guy who bought it a new one and I'm sending this one back to the manufacturer. At the store's expense." When musicians purchase gear from Torp's, they're establishing a long-term relationship with the store's employees; by knowing the repair history of all instruments sold, Torp's greatly simplifies service and upgrades. Harold, owner and "storehouse of information," continues to work the registers on Tuesday nights, emphasizing the value placed on developing lasting rapport with the clientele. Commitment to customer service goes so far as to offer professional musicians savings off list prices and a posted sheet where drummers can write down their favorite brands of sticks not currently carried ("We want to carry the sticks you use!!!"). A visit to Torp's is not all business, however: Our salesman not only pointed out the type of guitar used by Carlos Santana, he also gave us an inspired demonstration of in-stock keyboards.