We’re a complicated people here in the #BoldNorth, often unsure whether we should be celebrating our uniquely homegrown products (mandatory Prince mention) or reminding everyone of our loosely connected claims to fame (Chris Pratt lived on the Iron Range till age three!). The Science Museum of Minnesota dino hoodie worn by Dustin on Netflix’s Stranger Things falls firmly in the latter category: a fantastic and seemingly random costume choice that feels like it’s a love letter the Twin Cities—it’s even purple, for God’s sake! It’s a trigger of our childhood nostalgia, and a chance to spend a little money to show our hometown pride. And did folks ever spend: International demand for the hoodie crashed the Science Museum’s website in November, though the museum still managed to make more than a half-million dollars off ’em. A truly random, tangentially Minnesotan viral moment.