Best of

the Twin Cities

Best Commercial

Kinetico Water Softeners

There’s something beautiful about local, low-budget TV commercials, offering a reprieve from the ceaseless assault on our every last emotion and impulse. Take the Kenetico spot starring outdoors maven Ron Schara and his daughter Laura. She’s in Dad’s kitchen in her bathrobe, having stopped by to luxuriate in his softened water. In wonderfully wooden dialogue, father and daughter discuss the many miracles of the Kinetico system. It’s so bad it’s good. Charmingly good. 

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