Best Selling Out
Hamburger Helper's 'Watch the Stove' mixtape
Minnesotans were all over Watch the Stove, the viral mixtape from meat palatization brand Hamburger Helper. Buzzy locals Bobby Raps and DJ Tiiiiiiiiiip cooked up track “Feed the Streets,” on which we hear Raps spit bars about simmering stroganoff and salty haters; it’s since notched more than 8 million plays on SoundCloud. Twin Cities photographer Wale Deen Agboola captured the Watch the Throne-alluding cover art, while students at St. Paul’s McNally Smith College of Music contributed to the songs alongside hip-hop instructor Toki Wright. Exposure wasn’t the only payoff, either. “Honestly, we got a shit-load of Hamburger Helper,” Tiiiiiiiiiip told City Pages. Synergy! Watch the Stove was conceived/bankrolled by Minneapolis-based edibles giant General Mills, whose Betty Crocker imprint is responsible for Hamburger Helper and now, it seems, a processed-food rap movement.