comScore

Best of

the Twin Cities

Best Body Supplies

Intelligent Nutrients

Parabens, phthalates, sodium lauryl sulfate — these chemicals are linked to a host of health problems, from skin irritation to hormone imbalances, and they're all ingredients you might find hidden in many of your body and beauty products. To add insult to injury, most of these same products are tested on animals, a cruelty intended to discover just how many of these toxins our bodies can withstand. That's the bad news. The good news is that many retailers are now offering organic, nontoxic, environmentally and body-friendly products that you can trust. Plant-based personal care and aromatherapy pioneer and environmentalist Horst Rechelbacher founded Aveda Corporation in 1978, and after selling that company founded Intelligent Nutrients, a Minneapolis-based business that focuses on providing 100 percent food-based, safe, nontoxic, organic beauty products. While he's taken all that bad stuff out, he's put a lot of good stuff in. He develops the product line from his Wisconsin organic farm, and as a result, the natural ingredients claim benefits ranging from antioxidant, antiseptic, antibacterial, and antiviral properties to oils that can elevate or calm your mood. After a time spent operating out of a space in northeast Minneapolis, Intelligent Nutrients opened its first flagship store at the Mall of America last fall, which in addition to the product line offers biofeedback stress testing, skin and hair analysis, an in-store salon, and an aroma oxygen bar.

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