Scion? The car company? Yep. On Friday, May 7th, the hipster-aligned automotive brand is bringing its annual traveling exhibition of hot, hot national and international artists to a town near you. Before you pshaw this exhibit based solely on the fact that it's funded (and branded) by big business, please take note: there are definitely some majorly awesome video artists involved. It's pretty unique that of all the ways a big brand could possibly attempt to appeal to young people, they chose to do it through the medium of art -- and good art at that -- though the correlation is bound to draw some criticism from art snobs and corporate naysayers alike.
This year's visual video art feast will be making a pit stop at Northeast Minneapolis "geek" art gallery, The Pink Hobo. An apt choice due to the connection between the gallery and its interactive counterpart, PUNY Entertainment (the minds behind a lot of the design and animations used in the hit children's show Yo Gabba Gabba. In the past, the Scion Installation tour has presented more traditional mediums of visual art, but this year the curatorial team has flipped over to video and animation artists to mix things up.
Using the dynamics of the newly built-out Pink Hobo space -- which will also house popular design boutique ROBOTlove as of this June -- you'll be treated to large scale projections by artists Dust la Rock (Brooklyn, NY), Eric Nakamura (Los Angeles, CA), Saelee Oh (Los Angeles, CA), French (London, England), Josh Graham (New York, NY), Monihan Monihan (New York, NY), Mark Mothersbaugh (Los Angeles, CA), PMKFA (Tokyo, Japan), Sage Vaughn (Los Angeles, CA) and Ill-Studio (Paris, France). Not to mention, Scion always manages to throw a pretty sweet party complete with tasty refreshments and swag bags. The opening reception happens at Pink Hobo on Friday, May 7th from 7-11pm. The event is free and open to the public.
What do you think about a major corporation, such as Scion, using art as a promotional vehicle? (no pun intended!) It's definitely great exposure for the artists involved, and the more eyes that see cool art the better, right? But is a majorly branded campaign like the Scion Installation Tour too much? Let us know your thoughts.