Primp celebrates new White Bear Lake location

Primp celebrates new White Bear Lake location
Primp is fast becoming a local chain that fashionistas on a budget can get behind. The self-proclaimed "cheap-chic boutique" sells dresses, paints, tops, scarves, basics, jewelry, and other accessories for less than $100 (many items even go below $50). The business model has been a fast success, as owners Michele Henry and Wesley Uthus recently added a third shop in White Bear Lake to its roster.

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The new location, located at 4644 Banning Avenue in White Bear Lake, opened earlier this month. This Wednesday, from 6 to 9 p.m., the boutique will be throwing a grand opening celebration, which will also feature the launch of its updated


. Folks are invited to stop in, drink some wine, and check out summer merchandise.

Want to see what they have been up to recently? While Primps' website has been down for restructuring, the store's Facebook page and Instagram feed are both pretty active with updates daily on in-stock items.

Primp is also located in St. Paul and St. Louis Park.

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