Duluth Pack's new "Conceal & Carry Field Satchel" measures 10 inches by 14 inches by five inches.
This question has already come up twice on the product's listing on the Duluth Pack website, and the company has dutifully answered it both times. It's an easy one. Far less thorny than the ones it's getting on Twitter and by email, which go more along the lines of: Why are you marketing a bag specifically to people trying to hide a gun from the general public?
Tuesday morning, Duluth Pack tweeted excitedly about this new offering, illustrating its launch with a photo of a model gripping a gun which rests perfectly, comfortably, stylishly, just inside the designated pistol pocket.
The accompanying text only rubbed in the Second Amendment statement made by the bag.
NEW PRODUCT ALERT! WE ARE PROUD TO INTRODUCE TO YOU THE ALL NEW CONCEAL AND CARRY FIELD SATCHEL!— Duluth Pack (@duluthpack) February 6, 2018
Handcrafted. Premium Quality. Lifetime Guarantee. A new way to exercise your right to carry.#DuluthPackLiving pic.twitter.com/3Goz7PxI9P
Duluth Pack's online listing provides many more details about the hey-bring-your-gun-bag, which retails for $225, and comes in more than a dozen color options.
The satchel's built to satisfy both right-handed and left-handed people, provided they have a feeling they might shoot someone today. The conceal-carry pocket comes with a zipper, which serves the dual purposes of safety and really hammering home the Freudian thing.
The ad says the bag has a "spacious main compartment," though it doesn't specify how many bullets would fit in there, just in case things get dicey.
"Leather flap strap and high-quality roller buckle keep your load safe and secure," it continues, and for a moment there we thought we'd accidentally started reading Savage Love.
Duluth Pack, which also makes nice backpacks for campers and hikers, has long sold hunting and outdoors accessories, which of course included handguns. (Do you want your hunting party to get eaten by a bear, or a very large fish?) And though new, "conceal and carry satchel" is actually one of a handful of items labeled as such on its website, though it's unclear if past marketing of these products has been so overtly political.
Reached for questions about the bag, Duluth Pack declined to comment. Know who almost never declines to comment? Twitter. See the reaction this ad got below.
you really have no clue who your customer base is do you?— LikeThisNLikeThat (@Todd_Grabe) February 7, 2018
Well, that about as horrifying a product photo there could be.— Kaija DeWitt (@KaijaLD) February 6, 2018
Gross, I didn’t think you were this kind of company. Regretting my past purchases now.— Elise (@35173) February 7, 2018
Awesome! I made this tweet that also allows you to exercise your right to go fuck yourselves! Bubye!— Wes Burdine (@MnNiceFC) February 7, 2018
This is a pretty spectacular misread of your customer base, guys. Wow.— Adam (@MNorthStar82) February 7, 2018
In America fear sells better than sex and old brands are not immune to its appeal. Load up!— Shane Schmidt (@WShaneSchmidt) February 6, 2018
The Duluth Pack conceal and carry satchel is made exclusively in America and guaranteed to last your whole lifetime. Just like this country's hard-on for handguns.