Book Giveaway: 'In the Mood for Munsingwear'


Long before Victoria's Secret, Munsingwear was mass-producing undies for the American population. For In the Mood for Munsingwear: Minnesota's Claim to Underwear Fame, author Susan Marks explores the rich and fascinating history of the business, from its itch-less long johns of the late 1800s to its bullet bras and lacy merry widows of the '60s.

[jump] The Minnesota company, whose factory once resided on the North Side of Minneapolis, blew minds away in 1890s when its advertising featured a real person wearing nothing but their skivvies. Print underwear ads had previously only featured product drawings, or images of women holding underwear--never actually wearing them. Over the years the company continued to push boundaries in their ads and commercials, from images that included the scandalous knee region (the back of the knee was once considered the height of indecency), to campaigns deliciously heavy on the homoeroticism (guys wrestling in their briefs are very manly), to ads guaranteeing to make patrons look sexier.

Marks's book also explores labor struggles over the decades, from sweatshop management, to employee benefits.

Sound interesting? We've got a copy of the book with your name on it. To enter to win, comment on this post. We'll be drawing names for a winner at the end of the day.