It's a clothing store, but you don't leave the shop with clothing.
Actually, Bonobos boutiques are called "guideshops." Dudes make an appointment, come into a showroom, meet with a "guide"/stylist, drink a beer, and then leave knowing that clothing will arrive at their place via mail shortly after.
The mainly online retailer recently announced that it would be opening its 28th IRL transaction site in Minneapolis' ever-spendy North Loop.They'll be located in the former Sex World Building, now rebranded "The Washington," at 125 Washington Avenue North. (Don't worry, Sex World isn't going anywhere, they've already signed a 15-year lease with the new building owners.)
As for the look of Bonobos fashions? Think preppy. Items to check out online or at the pending 1,000-square-foot retail space include chinos, golf shorts, T-shirts, v-neck sweaters, and sweatpants in classic colors. Prices range from $50 for a shirt to over $100 for pants. (Lumbersexuals take note: Flannel will set you back about $98 here.)
They also offer suiting in the $450 to $1,000-plus range.
After items are purchased from the retailer, orders are then shipped, free of charge, to the customer.
The North Loop store is set to open sometime before the end of the year.