Really enjoyed and learned a lot from this article. Jacob Wheeler did a great job speaking to the trend, as well as the tradition. I must say, I thought the cover photo was a very surprising and strange decision by the City Pages. I have no idea what the sexy woman on the cover has to do with the revival of Traditional Finnish sauna culture. I know that sex sells, but in this case it seems like a real missed opportunity to show some skin in a truly unique and provocative way. If you've ever seen someone jump into an icy lake or snow bank and then back into a steamy 180 sauna, you know what I mean. But hey, you can't go wrong with a Budweiser girl, right!?!