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"It lost the focus of, 'We're going to create good things for kids,'" says Studer. "The focus became, 'Is this going to make money?'"
Wave after wave of layoffs shrank the Minnesota offices until it was announced they'd be shuttered entirely in 1999. Tom Boe was one of the last to go, since he and a team of about 70 had been put in charge of the final version of Oregon Trail to come out of Minnesota—the fourth edition. As colleagues around them boxed up their belongings and disappeared, Boe's team pushed to develop the game's more realistic look and its 3-D video content, and add a fishing and plant-gathering game.
Although excitement over the game buoyed some spirits, the end of the week took on a grim ritual.
"Friday at 4, we had a little party. There'd be tequila," says Boe. "The building felt pretty empty and a lot of our friends were gone."
Once the game had shipped, project leader Mike Palmquist was the last one out. After carrying stacks of Oregon Trail manuals, CDs, and other paraphernalia to his car, he personally shut off the lights and locked the doors.
"It's like when you move out of a house," he says. "You seal the rooms and you have all these memories, but there's nothing there."
WHAT HAPPENED NEXT became an infamous historical footnote in corporate catastrophe.
The Learning Company was acquired by Mattel and its glamorous CEO Jill Barad for $3.5 billion. Mattel wanted to do Barbie on the Oregon Trail and other spin-offs. But almost instantly, it was clear a mistake had been made.
The Learning Company owned all of the most successful titles in children's educational software—Oregon Trail, Where in the World is Carmen San Diego? and Reader Rabbit—but had shed many of its most talented programmers.
"They created a nice balance sheet," says Boe. "In reality they ended up with boxes of aging software."
Some estimates put Mattel's losses at $1 million a day after the acquisition. Barad was ousted, and the shareholders sued and ultimately won a $122 million settlement, one of the largest investor victories in U.S. history.
O'Leary also left his board position at Mattel in the midst of the chaos. His bio at his current gig on the ABC entrepreneurial reality show Shark Tank touts the Mattel deal but neglects to mention that it is considered one of the biggest failures in corporate history.
After a fifth and final installment came out in 2001—a version with cartoon characters that former MECC programmers characterize as "ghastly"—the Oregon Trail went cold.
THE DEMISE OF MECC was not the end of its employees' lives. Several went on to illustrious and profitable careers in tech, although the rise of the internet put the final nail in the educational software industry's coffin. Many of the Oregon Trail programmers still live in the Twin Cities area, and keep in touch through an MECC employee listserv.
Two of the three creators still live here. Heinemann is now retired after working for decades as a computer programmer, though he fills up most of his free time teaching math and chess lessons at local schools. Dillenberger is entering his second retirement this year, from teaching math at St. Louis Park Junior High. Rawitsch lives in Chicago with his family and is an independent tech consultant.
Other than Rawitsch's salary while he was at MECC, none of the three saw a dime of the millions of dollars that Oregon Trail made over the years.
"And then your next question is, 'Does that bother you?'" says Rawitsch wryly. "I think the three of us would answer in unison, 'No.'"
Last year, Rawitsch went to visit his son, a student at Tufts. When word got out that one of the inventors of Oregon Trail was coming, a Facebook fan club at nearby MIT beseeched Rawitsch to give a talk. He obliged.
Afterward, the family went out to eat. When the waiter, a man in his 20s, asked casually what brought him to Boston, Rawitsch replied that he'd just given a presentation on the invention of Oregon Trail.
The waiter's eyes widened. Wordlessly, he slipped back into the kitchen.
When he returned, he told Rawitsch, "Well, I told the other waiters I'm serving the inventor of Oregon Trail. I'm now the king of the restaurant."
As he tells the story from his office in Chicago, Rawitsch can't help but laugh at what a long, strange trip the Oregon Trail has been.
"It was just a coincidence that three guys lived together, two were using the computer, and one was teaching about the westward expansion," he says. "It's been pretty amazing."
Plato was one of the earliest philosophers to provide a detailed discussion of ideas. He considered the concept of idea in the realm of metaphysics and its implications for epistemology
Excellent article! I loved the article, and I congratulate Jessica Lussenhop on accomplishing such a accomplished job! I hope that the readers of City Pages adore the added data that I have provided!
There is a lesson that many people are missing from this: only programmers are qualified to lead software development teams, departments and companies. And by that, I mean real coders, not a manager who took a programming class one time years ago.
This was just great reading. Thanks.
...and I can attest that even around 2001, with all the new tech out there, when my family gave the young kids across the street our old computer and floppy disks they were enthralled as my brother and I were with Oregon and Carmen. That they had free reign with that old machine probably helped, but I also think good educational techniques just have a lasting power. Damn shame when you take profits over people ( of course, it'll often come back to haunt ya)
Excellent article! I am impressed by the research that went into it. You have covered a great deal of the history of The Oregon Trail. However, there is one huge gap in the article. Out of the many iterations of the product, arguably the greatest leap forward was the 1985 Apple II version. This is the version that most people refer to when they say “the Apple II version”. The illustrations in the article are from the 1985 version, not the original 1979 Apple version. Likewise, the link that says “Play the Apple II version online” goes to the 1985 game.
The original 1979 Apple II game, simply called “OREGON”, was a faithful translation of the original timeshare version, without any major augmentation, other than the addition of a few black-and-white outline graphics. There were a few key innovations, such as using the space bar to shoot at deer, rather than typing “BANG”. The game was tiny, just one of several small games that MECC included on disks with names like Social Studies Volume 3 and Elementary Volume 6 – sold only to schools, not consumers. Throughout the early 1980s OREGON was MECC’s most famous product.
By 1984 OREGON has become an embarrassment because it was so technologically outdated. I was asked to lead the design effort to create a completely new version designed primarily for the home market, for release in 1985. One of my first decisions was to expand the game from a 10-minute activity to a 45-minute activity. This required a complete rethinking of the structure and content of the game. I opted for a landmark-based game cycle, where the simulation runs continuously and automatically between two consecutive landmarks, stopping automatically at the next landmark for the player to take action. However, the player can stop between landmarks to hunt, change food rations, or take other critical measures. The 1985 version includes many, many other innovations that were not present in the 1979 game, greatly adding to the cross-gender appeal and re-playability of the game. And of course, the 1985 game includes beautiful color graphics and cute animation – not present in the 1979 version.
Under the hood, one of the key innovations for 1985 was the inclusion of a complex simulation model based on a set of simultaneous difference equations. These equations tracked and linked such key factors as food supply, health, weather, travel progress, river depth, and so on. These factors were intricately intertwined by the mathematical equations. Furthermore, factors such as the weather and the availability of game animals were based on models that incorporate real-world data – while considering the current month in the game and your current geographical location on the trail.
As with all versions of the Oregon Trail, it was the work of a full team, not just a lead designer, that made it happen. In addition to my role as the lead designer, Charolyn Kapplinger was the lead artist, and John Krenz was the lead Applesoft programmer. Bill Way designed the animation. Roger Shimada programmed the hunting game. Shirley Keran provided a great deal of historical research. And several other people also played key roles in the creation of the product.
As a side note, at about the same time that I served as the lead designer on The Oregon Trail, I also designed Number Munchers and Word Munchers, both of which were original concepts, rather than iterations of existing products.
In summary, I loved the article, and I congratulate Jessica Lussenhop on doing such a fine job! I hope that the readers of City Pages enjoy the additional details that I have provided!
- Philip Bouchard
It is quite sad how the corporate profiteering jackasses with no vision truly destroyed educational gaming while also managing to lose their own shirts.
The genre still has not recovered.
Jessica Lussenhop, Great Piece!! You obviously went to great depths to research and put together this story. I commend you on the numerous sources you were able to bring into the article. The story was filled with information yet written well enough to keep me hitting the next page button. I am just wondering, from start to finish how long it took you to put together this story? Maybe you could reply back in the comments section? Just curious, thanks.
Again, great work.
Our son was an early adopter of Oregon Trail, first at his school, Tanglen Elementary in the Hopkins School District, and then at home when we got our first computer. It spurred a real interest in American history, so much so that we ended up taking a family trip along the real Oregon Trail in Nebraska and visiting the National Frontier Trails Museum in Independence, Missouri. I cannot think of any other computer game that had as much impact on our children.
I am 33 years old and Oregon Trail is one of the strongest memories I have of elementary school. I clearly remember sitting in computer class with my friends, after learning how to use the mouse on the Apple II E and playing Oregon Trail with amazement.
The game is legendary and I know of many adults who for years searched for the original version to play on modern computers. Thank you for this article - it's wonderful to learn about the men responsible for creating our first educational game. I still think it beats out most of today's computer and video games!!
Does anybody know if any of the ex-MECC execs started any other edutech companies in the Twin Cities?
Phenomenally well written story, Jessica. Easily one of the best, most well researched pieces I've read in years.
First of all, I agree with the comment "get rid of the twitter junk, it's just pushing out the real comments."
Great article. A real lesson in how the real world goes. I currently work with Paul Dillenberger and he is a very gifted teacher. He is retiring and I look forward to seeing him (hopefully) subbing at the school next year.
What a powerful learning tool these pioneers brought to K-12 education!
You can't fool the kids, either. They love real-life, simulation-based learning tools, ones which encourage them to think, collaborate, plan, make decisions, learn from failures, and improve their higher level thinking skills. That's exactly what Oregon Trail provides.
Too bad there isn't more computer-based simulation learning like this, a form of Project-Based Learning. Not for a lack of trying though, as many other pioneers keep pushing for more hands-on, heads-on learning in K-12.
There's another set of lessons to be learned from this hallowed game for all our education critics today: beware the presence of the corporate world in running our schools! All they are concerned about is the financial bottom-line. To paraphrase the words of founder Dale LaFrenz: "They don't care whether you're talking about kids...or toilet paper...All they look at is the financials."
Many of our so-called educational leaders aren't much better. All they care about are standardized test scores, and far too many kids are being left behind, wandering far from the Learning Trail.
Good article. Growing up with those 5.25" MECC disks sitting in their pouches at school, I always wondered what happened to them. It's a shame bean counters ruined another good thing. MECC can also take credit for popularizing the "Tycoon" style games with Dinosaur Tycoon. For an educational title, that game was amazing.
side note: get rid of this Twitter junk, it's just pushing out real comments.
Umm, a //e *can* have a mouse (with an additional mouse card), but I very very strongly suspect you're actually thinking about a joystick. (I think later versions use a joystick for the deer hunting scene).