Steve Schussler is Walt Disney of theme restaurants

Behind the scenes with Rainforest Cafe owner

If the pieces are indeed authentic, they've been restored with methods outside the typical museum or academic protocol. Anderson, a bearded guy in a denim shirt and turquoise jewelry, says has never been to China and researched his reassembly process by reading a few art and antique books.

At Schussler's T-Rex 
eateries, the real profits are in the merchandising
Emily Utne
At Schussler's T-Rex eateries, the real profits are in the merchandising

Details

It's a jungle in there: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring
by Steven Schussler and Marvin Karlins
Union Square Press, $19.95

Schussler, for his part, says he has the $40 million collection very carefully protected. "The FBI has been here four times telling me how to secure it," he says. As with many Schussler endeavors, it's hard to say where exactly reality ends and imagination begins.

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