Steve Schussler is Walt Disney of theme restaurants

Emily Utne

At Schussler's T-Rex eateries, the real profits are in the merchandising

Details

It's a jungle in there: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring
by Steven Schussler and Marvin Karlins
Union Square Press, $19.95

Related Content

• Mall of America unveils new logo, tagline [IMAGE]
  May 16, 2013
• Mall of America's aphid population under attack from 72,000 ladybugs
  April 26, 2013
• Bomb squad investigates suspicious package at Mall of America, finds no threat [UPDATE]
  April 16, 2013
• Local Chef Challenge invades Mall of America this weekend
  April 3, 2013
• Red Baraat
  February 20, 2013

More About

• Asia (Band)
• Kim Anderson
• Walt Disney World Resort
• Food and Cooking
• Eating Out

If the pieces are indeed authentic, they've been restored with methods outside the typical museum or academic protocol. Anderson, a bearded guy in a denim shirt and turquoise jewelry, says has never been to China and researched his reassembly process by reading a few art and antique books.

Schussler, for his part, says he has the $40 million collection very carefully protected. "The FBI has been here four times telling me how to secure it," he says. As with many Schussler endeavors, it's hard to say where exactly reality ends and imagination begins.