Over the past 23 years, Austin's annual multimedia festival, South By Southwest, has transformed into a springtime rite and an epicenter for the music, film, and interactive-media industries. For many bands, an invite could mean finding that much-sought-after Big Break while performing in the company of 1,200 other acts from around the world. To celebrate those making the trek to the Lone Star State, First Ave is sending the local crop off in the grandest way possible by inviting them all to come play the Mainroom. Lookbook (pictured), Peter Wolf Crier, and Jeremy Messersmith top the roster of a half-dozen groups that will be primed to meet their destinies with one more show for their Twin Cities faithful. As if that isn't enough, the Entry will host three more local bands readying for SXSW by competing in Vita.mn's "Are You Local?" best new bands competition—the up-and-coming bands will be vying for the grand prize of free recording time, LP production, CDs, and downloads. With Romantica, the Pines, and City on the Make in the Mainroom and Hunting Club, Joey Ryan and the Inks, Bight Club, and the Moon Goons in the Entry. 18+.
Sat., March 6, 5 p.m., 2010