The Sunshine Solution

At SXSW, fresh air and stale beer come to an industry's rescue

Screw Rachael Ray—this is how Le Loup get it cooking
Sarah Askari
Screw Rachael Ray—this is how Le Loup get it cooking

So maybe the problem is that there really isn't a problem. The real power of music was always its ability to influence culture, not its ability to print money. As long as 12-year-olds look to musicians to figure out what kinda teenagers they want to be, can there really be a crisis in the music industry? By the end of SXSW, I think we all came to the conclusion that even if there is a problem, it might well be one of those things you just throw beer and sunshine at until it goes away.

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