The Sunshine Solution

At SXSW, fresh air and stale beer come to an industry's rescue

So maybe the problem is that there really isn't a problem. The real power of music was always its ability to influence culture, not its ability to print money. As long as 12-year-olds look to musicians to figure out what kinda teenagers they want to be, can there really be a crisis in the music industry? By the end of SXSW, I think we all came to the conclusion that even if there is a problem, it might well be one of those things you just throw beer and sunshine at until it goes away.

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