Ad Rock

Failed frozen-waffle jingle leads to year's best 51-song album

"Comedy gets no respect," wrote critic Robert Christgau in a piece about the Coasters, "because it gives none." It's a quip's prerogative to overstate matters, so let's forget that Shakespeare's comedies, to pick one of many examples, get altogether too much respect. It's true at least that in the standard evaluations of rock tastemakers, musicians who double as comedians play third bassoon to musicians with important things to say such as "I am lonely," "I am confused," and "I am both lonely and confused." Pop acts are often, though not often enough, faulted for being humorless, but those too consumed with making people laugh will likely land on the fringes of the exurbs of critical relevance, not far from the full-bore novelty acts. Safest to joke in moderation.

Or acquiesce to the fact that many of your fans will be recent spelling bee champions who acted so excited about getting the Weird Al boxed set for Christmas two years ago because they were, in fact, really excited. Despite the model of cool cats the Coasters and the pioneering geek chic of They Might Be Giants, comical music, like musical comedy, typically doesn't attract the hip, which is another reason critics tend to disrespect it. Rock critics often prattle on about their dork heritage or continued dorkdom, but that's bullshit. First, it's impossible to remain a genuine dork while publicly acknowledging and reveling in the status, and second, rock critics are sellouts who'll give dorks the bum's rush at the first opportunity to align with actual cool people.

A few months ago I got a CD in the mail by Parry Gripp called For Those About to Shop, We Salute You. The album cover is a parody of AC/DC's Dirty Deeds Done Dirt Cheap. The sticker on the front of my review copy announces, "From the lead singer of NERF HERDER, featuring Great Nachos, Great Price." I thought that sounded like a total piece of crap. Actually, it's a brilliant piece of crap, a great novelty record, a great rock record, a great record to play at small gatherings of High Times subscribers.

The world's most gifted uncompensated pitchman? Parry Gripp in action
Courtesy of Parry Gripp
The world's most gifted uncompensated pitchman? Parry Gripp in action

When not playing music, Parry Gripp (that's really his name) helps run the Santa Barbara Orchid Estate, a nursery that's been in the Gripp family since 1967. Such a lifestyle is conducive to happiness, I reckon. In 2003 Gripp retired from Nerf Herder, an irritating, Weezer-y band of alt-rock goofballs that enjoyed some success with novelties such as "Van Halen." "I had discovered that while you never outgrow feeling like a loser or being rejected by all sorts of women," writes the 37-year-old Gripp in the For Those About to Shop liner notes, "you do outgrow the desire to sing about it over and over again every night." Shortly after Nerf Herder's quiet exit, a friend and business associate encouraged Gripp to submit some jingles to an ad agency handling a new kid-targeted line of frozen waffles, pancakes, and French toast packaged with a container of syrup designed for dipping. Gripp fired off a few numbers, including "Do You Like Waffles?" and "Everyone's Dipping," the latter of which distills much of what's good about the Strokes into a 32-second song about breakfast cakes. It's a good, easy trick: The Strokes are excellent craftsmen but dishonest about their superficiality, shy about their stupidity--acknowledging the craft while amplifying the stupidity seems to help.

Gripp's submissions were rejected by the pancake potentates, but he had so much fun writing them that he continued to compose fake jingles and similarly inspired short songs, resulting in the 51-track, 35-minute For Those About to Shop. Like all 51-track single-disc albums, For Those About to Shop is too generous. Maybe 15 of its selections are disposable--actually, all of its selections are disposable; what I mean is that maybe 15 of its selections aren't funny. Not that it matters much. Smartly sequenced with minimal space between tracks, the album is rather like a tennis ball machine, and a few dead balls amidst the fusillade are no great inconvenience. Tennis, by the way, is the subject of track seven, the rocking "Time for Tennis," which finds an ounce of new life in the classic pun involving sporting spheres and the foremost vulgarism for testicles, but is inferior to "Golf Is Groovy," a psychedelic exploration of the athletic world's least psychedelic major game.

All but five of the album's songs are divided into nine categories, including "Songs About Waffles," "Songs About Food Other Than Waffles," "Songs About Sports," and "Songs About Trucks." In the latter category, the standout is the Young MC-inspired "Nice Motherf@#!*&g Truck," artlessly and hilariously edited for radio by replacing the frequent F-words with dead air. For whatever reason, Gripp employs a hillbilly accent for most of his funk and hip-hop parodies, which won't but should augur a Cowboy Troy/Parry Gripp double bill.

Though it is indeed novel in that it's not quite like any album I know of, For Those About to Shop belongs to several pop traditions of varied nobility: satirical jingles by legitimate rock artists, such as those found on The Who Sell Out; actual jingles written for hire by legitimate rock artists, such as the Shadows of Knight's "Potato Chip," arguably the group's finest hour; hybrids such as Ted Hawkins's "T.W.A.," ad copy disarmingly sung with the same amount of conviction the singer summoned for songs of love and heartbreak; album-length collections of short songs, such as the Residents' not terribly rewarding Commercial Music; Weird Al, Spi¨nal Tap, and their antecedents and followers; and short songs partly "about" their brevity but not explicitly related to jingles and typically surrounded by songs of normal duration, including works by the Beatles, Guided By Voices, and especially dial-a-songsters They Might Be Giants, whose 21-song "Fingertips" suite from Apollo 18 is a paragon of supereconomy.

Next Page »
Minnesota Concert Tickets

Concert Calendar

  • May
  • Wed
  • Thu
  • Fri
  • Sat
  • Sun
  • Mon
  • Tue