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The Company Store

Retail ethnographers hunt the wily and elusive two-fisted, tight-walleted shopper

A A A Comments (0) By Leyla Kokmen Wednesday, Jun 5 2002
...continued from page 2
Boutique branding: Once Famous's skyway retail lab
Richard Fleischman
Boutique branding: Once Famous's skyway retail lab

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Until then, I guess we'll see if we shoppers are as mighty as Once Famous appears to make us, and whether our behavior can really change the retail world. As for my guilt-inspired soap purchase, would I make it again? To tell the truth, I don't know. Maybe someday Once Famous will be able to tell me.

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