"One of the first people who queried us about an ad was this guy who has an exterminating business in Louisiana," Murphy recounts. "He was very sincere--"
"That's our fan base," Chaplin interjects.
Craig Lassig
You've got to hand it to them: Internet interlopers (from left) Kevin Murphy, Paul Chaplin, Mike Nelson, Bill Corbett, and Patrick Brantseg
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They got calls from a Chevy dealer in Ohio, a hockey team in Oakland, and a kid looking to run a banner ad for his school play, Hold the Pickles, Corbett reports. "I felt so bad. He was such a sweet kid," he says. "I mentioned that those ads cost money and the kid said, 'I'm willing to spend up to $60 if you can take that in installments.' I had to tell him we couldn't do that.
"He'll probably own our asses in five years."