The change made little difference to Dale Hernke, who operates a family-owned farm corporation just outside Cannon Falls, and lacks both influence on and interest in the ads that represent his work. "I always knew a certain percentage of my check goes into advertising, but the farmers don't really have anything to do with it," Hernke says. "Can't say that I even know who my local [American Dairy Association] representative is."
The ad's bawdier and more bestial themes don't affect this stolid farmer either. "I didn't think of it that way," Hernke says. "I'm married."